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| Counseling by Students |
Anaemia continues to be a major public health
concern in India. Despite several programs implemented by the Government of
India in coordination with state governments and various ministries, the issue
persists. Collating learning from evidence-based solutions and past implementation experiences, the Government of India has taken a proactive
step by initiating the rice fortification program across the country.
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| Students with key beneficiaries |
The
Department of Food Civil Supplies and Consumer Affairs
(DoFCS&CA)Uttarakhand piloted the program in select districts and
officially scaled up the implementation to all 13 districts of Uttarakhand in
April 2023. However, significant challenges remain, particularly concerning the
level of awareness among stakeholders, including beneficiaries and end-users of
the program. Additionally, a lack of convergence among various stakeholders
such as government departments, academic institutes, development partners, and
frontline workers also hampers implementation efforts.
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Meeting with beneficiaries |
To
address these challenges and raise awareness among key stakeholders and
beneficiaries regarding fortified rice, Information, Education, and
Communication (IEC) and Behavior Change Communication (BCC) interventions were
undertaken by students of the Technical Support Unit at the University of
Petroleum and Energy Studies (UPES) in Bidholi village, Sahaspur block,
Dehradun district. The workshop saw participation from frontline workers such
as Anganwadi Workers (AWWs), Fair Price Shop Owners, and Teachers, as well as
officials from the Integrated Child Development Services (ICDS) department, the
Technical Support Unit team, and representatives from the United Nations World
Food Programme (WFP). The workshop aimed to disseminate information related to
fortified rice to beneficiaries, including Pregnant Women, Lactating Mothers,
and Women of reproductive age.
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| With School Children |
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